Job Description

We’re Hiring: Social Media & Digital Marketing Specialist Grote Automotive (4 dealership locations) is looking for a social media pro who knows how to run paid ads AND create daily organic content (reels, stories, posts) that drives real results. This isn’t a “learn as you go” role — we need someone with proven experience who can bring fresh ideas, strategy, and execution right away. About the Role We are seeking a highly skilled Social Media & Digital Marketing Specialist who already knows how to run paid advertising and manage daily organic content across multiple platforms. This role is hands-on, creative, and results-driven—you won’t be “figuring it out” here; we’re looking for someone who can bring proven expertise and immediately elevate our presence. Responsibilities Paid Advertising • Create, manage, and optimize paid ads across Facebook, Instagram, Google, and other platforms to drive measurable results (website traffic, leads, and in-store visits). • Manage ad spend efficiently, ensuring cost per lead aligns with dealership goals. Organic Content & Daily Posting • Develop and post engaging daily content (photos, reels, short-form videos, stories, etc.) for all 4 dealership locations. • Highlight promotions, inventory, customer experiences, employee spotlights, and community involvement. • Ensure consistency of voice and branding across platforms. Growth & Engagement • Increase website traffic, social engagement, and local awareness. • Strategically build campaigns that make people want to visit the dealerships in person. • Track key metrics (reach, engagement, conversions, store traffic). Hybrid Work • Work remotely to create and manage campaigns. • Spend time in-house capturing content, coordinating with staff, and staying connected to the dealerships. Responsibilities: What You’ll Do: • Manage  paid advertising across Facebook, Instagram, Google, etc. • Create & post  daily organic content (photos, reels, videos, stories). • Grow our online presence and drive  traffic to our website & dealerships . • Work  hybrid : some remote, some in-house, capturing content. Qualifications: What We’re Looking For: • Strong portfolio of past campaigns (organic + paid). • Experience in ad management, analytics, and content creation. • Self-starter — no hand-holding required. • Creative + sales-driven mindset. Qualifications • Proven experience managing social media for businesses (portfolio required). • Strong knowledge of paid advertising strategies (Facebook Ads Manager, Google Ads). • Ability to independently design, create, and execute content. • Skilled in short-form video creation (Instagram Reels, TikTok, YouTube Shorts). • Familiar with analytics tools and able to report on success. • Creative mindset with a sales-driven focus. Success Metrics • Growth in  website traffic and social engagement . • Measurable increase in  qualified leads and in-store traffic . • Improved visibility and recognition of all dealership locations. Compensation & Benefits • Competitive pay (based on experience). • Hybrid flexibility (in-house & work-from-home). • Opportunity to shape the dealership’s digital voice and directly impact customer growth. Apply Today with your resume + portfolio of past social media work. About Company: Why Join Us? Competitive pay based on experience.Flexibility to work both from home and in-house.Be part of a fast-moving dealership group and see your work directly bring customers through the door.We are on a mission to put the fun back into buying a car and bring respect and responsibility back to the car business. At Grote Automotive, we believe everybody deserves to drive a nicer, newer car. And we’re dedicated to solving problems first and making money second. We want exceptional people who will help fulfill this mission. We are firm believers that if you treat people with courtesy and educate them with the most complete information available, they’ll be empowered, they’ll be more informed, and they’ll become your customers for life. We believe in providing concierge-level service to our customers and have fun while doing it! If you are exceptional and want to work with the fastest-growing car dealer in Indiana, then we want you!

Job Tags

Daily paid, Local area, Immediate start, Remote work,

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