Performance Marketing Manager Job at CapCenter, Richmond, VA

ck9maFF5OWI0YjkzTXVKdkJJR2JRb2w3M0E9PQ==
  • CapCenter
  • Richmond, VA

Job Description

CapCenter is a fast-growing DTC mortgage, realty, and insurance company headquartered in Richmond Virginia. We’re transforming the home buying, selling, and financing experience by combining innovative technology with personalized service.

We’re seeking a Peformance Marketing Manager who can use financial modeling and performance analytics to plan, buy, and optimize media across traditional and digital channels. This role is ideal for a marketer who goes beyond short-term CPL optimization but can connect media investment decisions to long-term client value.

Role Overview

This role blends strategic media planning, buying, and optimization across paid social, streaming, radio, OOH, and display. You will manage and optimize media investment using NPV, payback period and conversion velocity modeling to inform channel mix, market allocation and flighting decisions.

You’ll partner with technology, analytics and marketing operations teams to ensure accurate tracking and attribution across the full funnel – connecting media exposure to downstream outcomes such as applications, closings, revenue and lifetime value. Insights from attribution and financial modeling will directly guide budget allocation and performance optimization.

Media Strategy and Planning

  • Develop full-funnel media plans aligned to acquisition and brand objectives.
  • Use NPV modeling to guide channel selection, allocation, and market investments.
  • Translate financial models into actionable media recommendations for leadership.
  • Coordinate with creative teams to align messaging with paid media investments.
  • Stay current on media trends, audience behavior, and platform innovation.

Media Buying and Execution

  • Plan and buy media across digital media (paid social, CTV, streaming audio, and display) and traditional media (print, terrestrial radio, outdoor, television).
  • Use marketing analytics to drive campaign management and document changes.
  • Negotiate rates, added value, and placements with media vendors and partners.
  • Manage budgets, pacing, and vendor performance across all channels.
  • Oversee trafficking, QA, and creative delivery to ensure flawless execution.

Measurement, Attribution, and Performance Analytics

  • Implement and manage click, conversion, and event tracking across channels.
  • Ensure proper use of pixels, tags, utms, and SDKs to support accurate reporting.
  • Measure media performance using attribution-aware KPIs such as CPL, CPA, ROAS, lead quality, conversion velocity, and NPV accounting channel conversions.
  • Analyze results and deliver clear insights and recommendations to stakeholders.
  • Use insights to inform payback models, channel mix, frequency, and sequencing
  • Test new channels, formats, and tactics; document learnings and scale what works.
  • Validate data quality and troubleshoot discrepancies across marketing platforms.

Qualifications

  • Bachelor’s degree in business, Marketing, or related field.
  • 5+ years of experience in media planning and buying.
  • Excellent communication, organization, and vendor-management skills.
  • Ability to interpret data in the context of offline conversions and long sales cycles.
  • Experience using financial or performance models to guide media decisions.
  • Experience implementing and working with attribution frameworks
  • Experience with Meta Ads Manager, YouTube, and Planning Tools (Bionic or similar)
  • Experience with click tracking, pixels, UTMs, and conversion APIs.
  • Experience working with CRM platforms; HubSpot strongly preferred.
  • Experience in mortgage, real estate, insurance, or financial services is a plus.

Compensation and Benefits

  • Health, dental, and vision insurance.
  • 401(k) with company match.
  • Paid time off and holidays.
  • Professional development and growth opportunities.

Job Tags

Temporary work,

Similar Jobs

Career Group

Executive Assistant / Office Manager - Fashion Company Job at Career Group

 ...Executive Assistant / Office Manager Fashion Company $70,000$85,000 base DOE + comprehensive benefits package Location: Edison, NJ | Full-time, onsite MondayFriday, Hours: 9am-5:30pm A family-owned fashion company is seeking a hardworking, polished, and... 

QUAD CITIES KETAMINE CLINIC

Psychiatric Nurse Practitioner (PMHNP) Job at QUAD CITIES KETAMINE CLINIC

 ...Psychiatric Nurse Practitioner (PMHNP) Independent Practice Opportunity Quad Cities Ketamine & Wellness Clinic | Davenport, IA Quad Cities Ketamine & Wellness Clinic is seeking a Psychiatric Nurse Practitioner (PMHNP) to establish and grow an independent psychiatric... 

Brightpath Associates LLC

Epicor ERP Consultant Job at Brightpath Associates LLC

Responsibilities: Support and implement Epicor ERP systems for clients. Train client staff on the use of Epicor ERP software in preparation for go-live. Document client processes and provide materials backing up their choices and workflows. Collaborate with...

China Global Connections

Physics Teacher 物理老师 Job at China Global Connections

 ...AP 20-25w Job responsibilities Teach the subject of Physics to high school students utilizing the AP framework and ensuring an engaging and enriching learning experience Preparing lessons... 

Medasource

Technical Writer Job at Medasource

 ...Title: Technical Writer Location: Lebanon, IN Duration: 18 month contract (potential of extension) Overview We are seeking a skilled Technical Writer to support documentation needs within a highly regulated pharmaceutical environment. This role focuses on...